Did you watch the Super Bowl last night for the football game or for the commercials? If you watched for the commercials, well here is my first ever, Super-duper, commercial critique.
Super Bowl XLV. Forty-five. I figure I have watched a hefty number of Super Bowls over the course of my life. Some I actually remember watching. Like the time I sat on a piano bench for hours it seemed, in a law student's small apartment with a bunch of guys. Yeah, it was fun.
I've been to a few Super Bowl parties too. Some fun, some not so much, but what else would you be doing on a dreary Sunday night in the middle of winter? Right.
This year Sweetie and I watched together, no party, no booze, just chile nachos and a lot of Tums. Man, I hate getting old! Oh, we did bring the little kitty in that I've been feeding outside. I've been calling him PJ Leggs. He's mighty cute, but Miss Kitty, our elder cat, is not so amused. Presley and Itty Bitty are resigned to the fact that this little one might be joining the clan. I am well on my way to being the crazy lady with 40 cats.
OK, so out of all the commercials, I found myself writing the words lame or stupid on most of them. Where are the clever and funny ones I remember over the past few years? Did imagination get lost as the price for a 30 second ad climbed?
I found several ads violent and gross. I realize I am not the demographic these advertisers are targeting, but I do spend some hard earned cash on products. The Doritos finger sucking ad sunk to the lowest of the low, in my humble opinion. I'm guessing thirteen year old boys laughed their heads off.
And Budweiser, always one of my favorites even with some silly ads over the years, lost me this year. Usually, any time the Budweiser Clydesdales are in the ad, I love it. This year, not so much. Both Sweetie and I thought it was stupid.
Tiny Dancer? Come on, you can do better than that.
Most of the Bud Light ads wavered between lame and stupid. I'll admit to enjoying the dog-sitter one, but I'm a sucker for dogs playing poker. Again, I think they can do better.
It seemed like every other commercial was for a movie or for Fox Network shows. Can some one please tell me where Glee started and Chevy ended? The line seemed blurred. I did like some of the House commercials, especially the send up of the famous Coke/Mean Joe Green ad. Sweetie doesn't like House, so he gave it a thumbs down. Disregard his vote on this one.
Many, many automobile ads, so little of interest. In the automobile division BMW, especially the BMW Diesel with
cha, cha, cha, change.... was a standout. The 'designed in America, built in America' was patriotic and also got my vote because a former customer of ours worked in their South Carolina plant and we love our customers!
I also liked the Audi prison break commercial but Sweetie rolled his eyes which surprised me. He is a big Kenny G fan. Me, not so much.
Several prominent advertisers were missing this year. Hallmark should have run one ad targeting the male viewer. Here's my pitch. Handsome, professional, thirty-something man rushes into generic mall. The first store is a hip, young, clothing store. A hip teen holds up a ripped and torn, but expensive pair of jeans. He shakes his head and dashes out. The next store is a fancy lingerie shop. A beautiful, curvy young woman holds out a tasteful, but sexy negligee. He ponders it for a moment, smiles, but shakes his head no, dashes out. Then he finds the Hallmark store. An attractive older woman nods and lead him to the racks. Closing shot. Handsome young man standing a front door with an armful of long stem roses, a box of candy and a card. The door slowly swings open. "Hey Granny!" He exclaims as her face lights up with joy and love. The end.
Also missing in action: Viagra and Cialis. Their target audience was parked in front of their big screens. Did Fox Sports block ad for impotent, I mean important male medicines? Hmmmm.
Alright, so which ad did I pick as my favorite? Overall, I think Volkswagen took the prize. The Passat young Darth Vader one was cute and funny and seems to be one of the fans favorite. But I pick....drum role please.... the Volkswagen Black Beetle commercial, bam-a-lam! Clever, imaginative, and a catchy tune. A winner!
http://msn.foxsports.com/video?vid=f93a6bb6-44ff-407f-ac4c-dc5bbd26269a&from=foxsports_en-us_videocentralhttp://msn.foxsports.com/video?vid=f93a6bb6-44ff-407f-ac4c-dc5bbd26269a&from=foxsports_en-us_videocentral